Lumu Blog

Featured photographer #59: Stephan Brunner

Featured photographer #59: Stephan Brunner

Hello! My name is Stephan and I live and work with my family in Switzerland. I'm doing pastoral work in a parish and a prison. Photography is a passion which accompanies me since many years and is part of my everyday life.

Featured Photographer #59: Stephan Brunner

What did you want to become in your childhood and are you that person today?

In my childhood I wanted to be an explorer of unknown territories. Reading books about ancient times, studying maps of the world...
Well, working with people, especially with inmates in a prison can lead one definitely unto unknown ground…

Featured Photographer #59: Stephan Brunner

What do you do when you don’t have a camera in your hand?

I love to write and journal a lot, sometimes I do watercolors and love to spend time in the woods. Drawing and describing a location is a different thing than taking pictures, but leads also to an intimate knowledge of a spot. Also reading novels and especially poetry brings me to an new view of the world and the people around me.

Featured Photographer #59: Stephan Brunner

What do you want to achieve?

More and more I try to make pictures which are telling little stories or are evoking personal feelings. I try to reduce scenes and find the one single spot where this can happen.

Featured Photographer #59: Stephan Brunner

Where did you meet photography or where did photography meet you?

I still remember my father with his Zeiss Contaflex and some macro lenses. He loved it to do close-ups of flowers and took also a lot of pictues. My first real camera was a Minolta x500. I always was a visual guy, loving colors and light in different shades. Later I worked with 35mm, medium format and large format and started to look more and more to photobooks to learn more about the art.

Featured Photographer #59: Stephan Brunner

What are your superpowers and weakness (and how do you overcome them)?

Hm. I think I can very well accomodate to different locations, situations and get easily in contact with people. I cannot deny a little gear acquisition syndrom, but Imworking on it…

Where do you think the wisdom and instinct for a good photograph comes from?

I think it comes out of curiosity and an open mindset. Beeing sensitive for situations, the light and colors, structures and so on.

The craziest thing you ever did as a photographer? Have you ever got yourself in trouble?

Maybe it was not that appropriate to take pictures with a flash in a completely dark hut of a nomad tribe in Ethiopia while a coffeeceremony...

Featured Photographer #59: Stephan Brunner

How often do you / don’t you shoot?

Almost daily, I think. To start the day will a little still life on my desk became almost a ritual in the morning. I try to keep an camera with me as often as possible, there are so many interesting situations around, even in the familiar surroundings.

Featured Photographer #59: Stephan Brunner

If you could carry only 4 pieces of equipment to a parallel universe (no photo equipment on the other side) for a year, what would you choose?

My Leica MP with rolls of film, a fine notebook and fountain pen, a small but powerful lightmeter (any suggestions?), and my old African enamel mug for coffee.

Featured Photographer #59: Stephan Brunner

When do you rely on your instruments and when on your feelings?

My main focus is on feelings and telling little stories, so I rely more on my feelings than on an instrument. For still lives I try to arrange the items in an eyepleasing, somehow open and natural way. But I need a tool that fits my needs. But I do not like when technic gets between me and my photograph.

If you could give one final advice / task / riddle to your fellow photographers, what would it be?

I'm better off taking advice than giving...

Featured Photographer #59: Stephan Brunner

Your top 4 current photographers?

Sam Abell - His patience and compositions are amazing.
David Allen Harvey - vivid an colorful.
Raymond Depardon - into the great wide open...
Lorenzo Castatore - his "Paradiso" is a completly different view on life.
Let me mention also Eugene Smith for his dedication to the art and craft.

Thank you to the LUMU Team for giving me the opportunity to share my thoughts and photographs and for your versatile little lightmeter. And thank you, dear reader, for reading this. If you are interested in my pictures, take a look at my Instagram @stephanmbrunner

From Photokina with Lumulove

If you are planning your late summer holidays somewhere around Cologne, Germany, make sure you stop by to the Koelnmesse trade fair from the 20th - 25th of September.


We are presenting our most anticipated Lumu Power prototype to the public for the very first time ever on Photokina trade fair. If you are planning to be around don’t hesitate to stop by and check it out in person. We’re situated in hall 4.1, stand C-015 and will for this affair only move our whole office & operations there for the time being, so no time goes to waste.

Lumulabs (Hall 4.1, C-015) Photokina 2016 location

This way we’ll demonstrate our most powerful light meter in action at the biggest trade fair in the world while at the same time working our asses off to keep our development processes intact.

Let me know if you have any more questions or if you wish to schedule a meeting — we’re looking forward to it!

Email us at

Power on Lumunauts!

Great results can thus be achieved with small forces.

These Kickstarter updates are getting ever so easier to write down the more our whole Lumu Power development processes move forward. It’s only logical, the more it gets done the more we have to show you.

We talked about installing that 24/7 camera in our previous update but instead I would like to kindly invite you to follow our Instagram account (LINK) for more frequent, short & sweet updates. Since they implemented their own version of snaps in it, why not use it for our benefit?

OK, onto the details!

Electronics & Hardware assembly

The electronics circuit board design is now done. They are now being printed and we expect them in our offices next week, together with other hardware pieces which will be assembled into our first pilot prototype series. The final design of this series won’t be the one that’s going to be used for final production but it will be very close to that. The basic premise of this series is to test it extensively, to see how all parts fit together and to see if there are any errors either in our design or in the production line. Elemental production hygiene, so to speak.

What parts are to be assembled, you ask? Let’s take a look!

Lumu Power update #11

Electronic circuit board — the flat diffuser side with the collimator on top of the True Color sensor.

Lumu Power update #11

Electronic circuit board — the dome diffuser side with Hamamatsu photodiode in the center.

Lumu Power update #11

20x20 cm plate of 100 collimators. Only one is used per unit, on top of the True Color sensor.

Lumu Power update #11

The final version of collimators are expected next week, they will be slightly thinner and laser drilled.

Lumu Power update #11

The Lightning connectors will be ordered in bulk once we have the final version of our product plan ready. That is expected to be done once we finish with the prototype testing.

Lumu Power update #11

The cable which will connect the Lightning connector with the circuit board is basically done but we will make some slight adjustments so it can be easier soldered together.

Lumu Power update #11

The shield (of the Lightning connector) is done. If you look carefully you’ll notice it’s going to be laser welded on one side only (thug life certified).

Lumu Power update #11

The sleeve is done, the prototypes are expected to be SLA (Stereolithography) printed and delivered next week.

Lumu Power update #11

All three pieces assembled together, without the sleeve.

Lumu Power update #11

The metal ring case is done. Displayed here without the engraving.

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The flat diffuser and the dome are done. Also awaiting the SLA prints next week.

Lumu Power update #11

Exploded view of all parts mentioned. The assembly should be easy but the end product as solid as possible.

Lumu Power update #11

So the sleeve covers the shield once everything is put together. Then it will undergo the “BREAK OR BEND” test. FYI: it needs to snap off when certain pressure is applied.

Lumu Power update #11

Another angle.

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And another one.

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The same goes for the packaging — SLA prints come next week.

Lumu Power update #11

Looks pretty cool, isn’t it? :)

iOS app

The beta app is out and your first impressions are duly noted. We will take a thoughtful look at your feedback once the pilot series is done with testing.

Remember — there is no bad feedback so please “bombard” us with your thoughts, compliments, critique, suggestions, pizza … we’ll take whatever you throw at us! :)

If there’s anybody else with a Lumu light meter out there that still hasn’t tried our brand new app I sincerely hope this comment below will steer you to change your mind.

“I downloaded the new version and after the first look & fast test the design in switching between single measure and multimeasure in one feature of the app is really good!”

(Claus Watzdorf)


Today is World Photo Day, marking the invention of photography. Here’s to the images that give us new perspective on the world, bringing us closer together.

Lumu with the Olympic rings in Rio de Janeiro

A postcard from Rio from Nicholas Dale, NBC’s professional gaffer. A reminder from us, the Lumu community, to celebrate the 177 years of Photography.

As always, let us know below in the comments what are your thoughts about whatever … we’ll gladly answer to all of your questions.

Power on Lumunauts!

Featured Photographer #32: Scott Gleine


Short personal intro. For a living, I service and maintain motion picture cameras and lenses, which continues to provide me with more opportunities to learn the craft which carry over into my photography. At the moment, shooting stills on film is sort of a side job/hobby that I hope to continue developing (no pun intended).


Your personal story with photography. Part of my interest in photography comes from my passion for cinema. The art of telling stories through images via lenses, lighting, and composition has always been fascinating to me. Also, I’d say my initial interest as a kid was sparked by my grandfather. He was a photography specialist for the Army during World War II and kept with photography throughout the rest of his life. He even had a dark room in his basement. My first 35mm film camera was a hand me down from him. I still have it, along with many other cool vintage cameras and lenses that I inherited.


What do you think is the greatest power of photography? It seems these days, especially as technology evolves, that we are constantly flooded with images in our life and it can get a bit overwhelming. Also, everyone has the same nice digital cameras, the same nice lenses, the same photoshop tricks, and everything just kind of looks the same after a while. So it’s hard to stand out. I shoot that kind of stuff too, but it’s not completely rewarding. That’s one reason why I’ve been shooting more film lately. Aside from being fun and having a wonderful texture, it also enables me to slow down a bit and think about only taking worthwhile images. I think the greatest power of photography could be the ability to capture moments that linger on long after we’re gone. Unfortunately we don’t get to live forever, so creating something lasting while we’re here is maybe the closest we can get to immortality. If I can achieve that through photography, even in the smallest capacity, that makes me very happy.

Where do you think the wisdom and instinct for good photograph comes from? I suppose it changes from one photographer to the next, but I feel like it comes from personal experience that grows over time. To me, only a small part of photography is talent. It’s a skill that you need to work at and continue evolving. At a certain point, after taking a LOT of pictures, I felt like I could approach a subject and see in my head how I wanted to capture it before taking the shot. How I wanted to frame it, what focal length I wanted, how the depth of field would look depending on aperture and how close I was to the subject, etc. etc. All of that is an instinctive thing that becomes clearer the more I shoot.


What’s in your camera bag? It really varies depending on what I shoot. The photos shown here were either taken with a Hasselblad 500 C/M or a Yashica Mat EM TLR camera. Usually I travel light when shooting with these cameras. I have an 80mm f2.8 and 150mm f4 lenses for the Hasselblad. I carry filter adapters to enable me to use neutral density filters for controlling exposure, and I also have a set of very cheap (but surprisingly great quality) diopter filters that I found on Amazon. They come in +1, +2, +4, and +10 and can fit on the 80mm lens, allowing me to get a lot closer to the subject than I normally can and I love the special kind of look they create. For film stocks, I do like to experiment with various types, but my favorites are Kodak Portra (any ASA, depending on situation) for color and Ilford FP4 125 ASA for black and white. For digital, I have a Canon 7D with my go-to zoom being the 24-105mm f4. Then I have an assortment of Rokinon primes, vintage Nikon primes, and even an old Mamiya M42 mount lens, all of which are either Canon mount or can be attached via adapters. I like having all of these unique options and one of the benefits of these modern times is being able to find ways to use them all. Good glass is good glass, you don’t always need to get the most expensive equipment. In addition to these, my Lumu light meter now pretty much lives in my pocket attached to my phone whenever I’m shooting!

Do you have any kind of obsession? I definitely seem to have a bokeh obsession. I often take abstract shots just of out of focus lights in interesting patterns. Sometimes I feel like I’m actually more interested in what’s out of focus in a photograph than what is in focus, which I realize is an odd thing to say. But I think when utilized properly, it’s as valuable a tool as anything to make one’s photos interesting. Maybe I’m fascinated by it because it deals with how the lens interprets things in ways our eyes cannot, thus lending the images a more artistic and cinematic quality.


If you could give one final advice to fellow photographers, what would it be? Keep shooting, keep experimenting, be bold, and don’t limit yourself. Also try not to rely on computer software too much to manipulate your images.

Links or anything else you would like to share! I’m currently working on putting a website together, but in the meantime more work can be viewed on my Flickr photostream or Instagram profile. 


Featured Photographer #30: Axel Mosch


Short personal intro. My name is Axel Mosch and I was born in Dresden (former GDR). Being one of two boys I have always been the creative and kinda different one in terms of my way of thinking and acting. I left my parents home at the age of 16 to move 800km away to become a chef which I did, but that was just another exciting point of a still ongoing journey.


Your personal story with photography. My dad always used film cameras (Exa 1c till 1989 and Minolta since 1990), so I bought some Minolta Dynax to do my very first steps with it. Mainly for documenting the Techno scene in Dresden in the middle 90’s, before I moved to Berlin, where I bought the first digital Canon EOS about 10 years ago.

The even bigger step was going from the smaller EOS 450D to the full format 5D Mark III and to use that new toy for studio and product photography. It helped me to reach new levels in the quality of my pictures, even though it also created new issues because of the almost countless options a 5D is offering.

But the biggest step was definitely selling my Ducati and to go for a Leica, which I bought from my friend and mentor Jo Fischer. It just opened another level, another universe of photography and brought me down from the Canon machine gun to an M9 sniper rifle. I have not regret saying goodbye to my beloved bike ever since.

What do you want to achieve? Using a range finder camera brought me back to photography school, but being patient while shooting will bring me to even better pictures and to find my very own language in my images. Improving every day. Learning by shooting.
It would be great to be a good story teller through my pictures at some point.


The craziest thing you ever did as a photographer? Spending time with a friend in a skyscrapers elevator. He was doing stuff for his studies and I created a photography project out of it. Being on 2,5 square meters and meeting strangers for 30 seconds … there will be some amazing pictures soon.


What’s in your camera bag? There’s always at least one camera with me. Since I bought it, the Leica M9 has become the daily weapon, but sometimes it’s the whole “tool box” with the Lumu meter and some more equipment. It just depends on what I have to go for.


Where do you think the wisdom and instinct for good photograph comes from? I trust in being open minded. The picture is always there already. The secret to me is to be there at the right time. Sometimes there will be nothing, but if you return 1 hour later your memory card will never be enough. And listen to the wise ones.

If you could give one final advice to fellow photographers, what would it be? Always stay open minded and never stop shooting. There’s always something interesting just around the next corner!

Check Axel’s work by visiting:


Featured Lumu user #28: Ilán.Me


How I Started. As a child, I wanted to know how movies were made. I started with photography not by making still images, but with a home video camera. I made re-makes of my favorite movies like “Rocky,” using my turtle, dog, and whatever else was available at the time. As time went on, I felt the need to capture what was happening around me, at a faster rate. The ease of being able to capture stills with a home camera was very addictive— an addiction, I couldn’t live without.


Why I Photograph. I view every human being on this planet as a sort of biological camera, reporting back information to the collective unconscious. Once collected, that information cycles back as vibrational energy, through each and every one of us. Before anything can be analyzed, it must first be assembled and that’s where we [photographers] come into play. We select certain pieces of the puzzle and rearrange them on our films or computers, in an attempt to make sense of what we experience. Photography is about remembering who I am and why I chose to be here in the first place. It’s the perfect way to reflect on reality and draw a clear line of demarcation between the subjective and the objective.


My Influences. I can easily say that if there is any one photographer that has and will always inspire me, it’s Stephen Shore. I also appreciate the work of Anthony Hernandez and Roy DeCarava.


What I Use. I use the Lumu! It travels with me, even when I’m not using a camera that "requires” a handheld meter. I don’t want to spend additional time on post processing and the Lumu gives me the exposure values I need, to get it right the first time. All of my images are managed using Mylio – a tool for people who enjoy taking photographs and don’t have time for anything else. It has a clean, fun interface and a kick-ass support team (Matt and Raiza). I am fond of Leica cameras, as they render images with “life” and “energy”. I’m using an Ona Bowdery for the Hassy and a Billingham for Leica– they don’t look like camera bags, so they are less conspicuous. I wish Ona would use different hardware though – I’m always afraid that damn buckle is going to whack my camera! To enjoy photography, you have to have stuff that supports your goal. So much effort goes into making an image, it can be a real let down when the results aren’t what you wanted (or better). Thanks for making a portable light meter that works really well and saves me the hassle!


What I Photograph. I photograph a lot of things and too many people. I actually prefer to work with inanimate objects or alone on the streets. As luck would have it, I end up photographing some of the most beautiful people on the planet – bass players, drummers, guitarists, vocalists, and your typical  "L.A. Celebrity.” I’m also fortunate to have befriended some of the greatest Luthiers on the planet, so I’ll frequently photograph amazing handmade basses and guitars.


What Excites Me. Instagram is pretty much the only game in town, these days. Flickr has completely failed and Facebook is just downright annoying. Tumblr is like a cult membership— it has its privileges. Out of the blue, I found a Turkish artist: Hüseyin Kağıt. His voice and playing really got me interested in music again. For a while, I got really bored with Western music. It’s not even music anymore — just noise, made with a computer. There’s a group of guys in Turkey; Hüseyin Kağıt, Serkan Nişancı, and Gürkan Demirez – I have absolutely no idea what they’re saying but now Hüseyin Kağıt follows me on Insta and I can watch and learn from his photographs and videos. Instagram’s power to connect people gives me a little bit of faith, in the sea of technology we have at our disposal. Like Roy DeCarava said, Art is how we communicate and photography— be it professional or recreational, is one of the most effective means of communication we have.

Current Challenges. For some, photography is about problem solving. Aside from my goal to reduce everything that ever was and ever will be to a two-dimensional space for uploading to Insta, I am currently trying to figure out how I want to share my photos. I want a select group of people to see and give me genuine “feedback” on my images. I don’t need a critique as much as I need another perspective. Flickr seems to be all about gear and that’s boring! I want other people to read into my images as much as I do and say what they feel. I want to do the same for them.


A Little Advice. Life itself, is not meant to be taken seriously! Think about it– when you are born, you already know you’re dying. Western culture strives for Life! Life! Life! And finally more Life! Eastern culture says “hurry up and teach me life’s lessons, so I can get the hell out of here!” The fact that we have such polar spiritual opposites coexisting on a single plane should tell you that they’re both wrong! We’ve come here to experience. You can’t know bad unless you know good and vise versa. What you can do is keep a visual diary of  what happens in life. You then have the power to look back and rearrange the pieces, so the next experience is closer to what you had imagined. It was Ronnie James Dio who once said “Lyrically, I like to use themes that make the listener use his or her imagination, and to give a little of the lessons I’ve learned in my own life.” I encourage everyone to do the same with photography.


My own website:
Some of my instrument photographs: - all my photos - the splash page and a few of the basses are mine

Comment from the Lumu team: don’t forget to follow Ilán on Instagram

Featured Lumu user #27: Jeffrey Su


Short personal intro. Jeffrey Su (XiYang) (1995), A Chinese teenager who studied in UK for already 5 Years. Currently on an Architecture course in London University.  When I was boy, the fact that my mom has a career as an interior designer made Art and design extremely close to my life. When other kids r playing with ready-made toys bought from a shop, I was putting Paints on Canvas and building my own toys out of wood pieces. Mom will also encourage me painting on the wall and creating news from the olds. I have always enjoyed creating things and express my emotions in many visual ways. I knew since ages ago that I have to live a life with creativity and Art, no matter what kinds of career it will be. A life without the freedom of creating is going be dead boring.


Your personal story with photography. I grew up with my Mother’s camera (film Nikon DSLR). She loves taking pictures of the family and things around her. Our family album is magnificent. Truly magnificent. However I intentionally started photography was about 5 years ago when I moved to UK. New environment and new country is perfect for getting inspired photographically, of course I didn’t know it back then, I just need to take pictures for my dad to see what was going on with my life. Later on photography just took off. Photography just feels natural for me. And many people around me supported my work. My family (especially my mother) loved my work and every holiday I would bring my recent work back to China and share with my friends and family. After 2 years of developing and exploring different kinds of photography, I finally realized that Street is where I truly belonged with my camera. After many times of talking to my father and showing him PPTs about the dream camera, I finally convinced my father investing in a Leica (m9p) for me. That summer in 2013 was the best summer in my life. I eat, sleep, dream with that Leica, and the quality of my shots has improved massively since the right gear came to my side. That was the first and only camera, which I had emotionally attached.  Now in the first year of university, I moved to London town, this magical city filled with rich culture and amazing people. I’m really looking forward to see my future collaborations with this amazing place.

What do you want to achieve? I really want to be a good architecture student! Finishing all the work in time with high quality. Most importantly be truly myself as a teenager. Nowadays I see many people with the same age as me who doesn’t have a unique personality. They want to be rich, be cool, be popular. However they are not been who they really are. Find the one and only thing u love the most and live your life with it. That’s what I really want to achieve. Not being the person which others wants you to be.


Where do you think the wisdom and instinct for good photograph comes from? Emotions. 100% your own personal emotions and attachments. Shoot your family, your loved ones, all your friends. Make connection to the world, your street, and your city through your pictures. I always think photography as a way of connecting the inner self to the world outside, as a way of recognizing and realizing the facts of reality. Pieces by pieces, photograph per photograph.  The single best thing to be a photographer that’s growing with your own work. Seeing your own personal work become who you are as a person.


The craziest thing you ever did as a photographer? Last summer back in China, I shot a guy on the street that works in a corner store. I went away with the snap shoot thinking he was fine with me taking the picture of him, however about 30s later he came up and attacked me from the back. Shouting and trying to grab my camera. I was trying to explain that I am a street photographer, but I don’t think he would understand why the hell a normal guy would carries a camera and walks on the street taking pictures of random people. This event ended by me giving him the roll of negative, and lots of people watching a street photographer been attached and no one said anything.

What’s in your camera bag? I set the goal of bring a camera with me no matter what happens on that day. Sometimes I cannot even shoot a single picture on that day, but it feels nice when you have a camera in you bag. I feel empowered and secured.
I force myself to take one camera out each day. no matter what happens.


One Leica M3 naked, one M9p ,one M6 classic, fuji GF 670 , Rollei FX, Ricoh GR, SX-70 and Sony A7s which i used to take the picture.

Beside one camera in my bag, I always have my cards holder, money clip, Chinese smoke + lighter, iPhone 6, extra film if I’m using film camera and of course LUMU. one sketchbook just like any architecture students. two LAMY pens (love them!)
Outside my bag but comes with me all the time is the Fixed gear bike.

Do you have any kind of obsession? Finishing the roll before going home!


If you could give one final advice to fellow photographers, what would it be? Shoot for yourself and no one else! Tell others about your life through photographs. Make your life interesting before making your shots interesting.

Links or anything else you would like to share!


Featured #25: Nicolas Bertelsen Estrup

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Short personal intro. I’ve been doing video production and photography for the past 9 years, I’ve created things such as commercials, music videos, corporate videos, broadcast television documentaries and so on. I’m self taught, and most of the time function as a one-man-army, which does that I often have different ways of going from a to b in a project than most other people within my field.

Sheridan playing Cristal Baschet

Your personal story with photography/video making. Photography and video production has always interested me, and mostly comes from my love of films. I’ve always been fascinated with great film work, and back then I hoped that I one day would be as good at creating powerful stories as the people whom I looked up to. There was also no iPhones or DSLR’s to do rock n’ roll things with, so my cousin and I would have to lie to his father, so that we could borrow his video camera to shoot our own little skateboard video, that was until my cousin broke his collarbone, then that fun ended. I also borrowed my fathers old camera that shot on film, and outraged him when I had shot a couple of rolls of film over the course of an hour, only to learn that it would cost a small fortune to have them processed. I still wonder to this day what might be on those rolls of film. Later in life I was asked to be the host and coordinator of an e-sport (electronic sport) tv show that was being created, which I said yes to and quickly after got into filming and editing, because we had a understaffed crew, which has led me to where I am today.


The craziest thing you ever did as a video producer and/or photographer? It’s not as much a crazy story as it was just a crazy project, but I once had to almost single handedly create a 55 minute television broadcast documentary about four inner city kids in Copenhagen that used Muay Thai fighting as a way off the streets. So in less than two months I planned, filmed, edited it so it was ready to be broadcasted as they had wanted. It was an absolutely insane task that was challenging in so many different ways. But to me the most important thing I learned was to only shoot stuff truly looked great, and keep a razor sharp focus on the story I wanted to tell as it all was created, it was such an amazing learning experience.

Front Taste Workshop

If you could give one final advice to fellow creative people, what would it be? Don’t be afraid of anything, and try everything. Also, and this might be tacky, but, listen to your heart, especially when it comes to business decisions, because at the end of the day the only thing that matters is that you’re happy with what you do, and that you can feel proud about everything you’ve done. If I had followed the advice of everyone around me I would never have made it to where I am today, so just listen to your heart and it will make sure to lead you in the right direction, always.

What do you want to achieve? Constant growth in my work I would say. If I ever come to a place in life where I feel that me or my work has become stagnant, then something is very wrong. So as my goals might change constantly, what I strive for remains the same, to always push forward and get better every single time I head out to produce do something. Another thing I in my lifetime would love to achieve would be to create a documentary that demands change within its subject. It’s a long shot, but that’s my hopeful objective.

Mike Sheridan Red Bull Session

Where do you think the wisdom and instinct for good video production and photograph comes from? To some extent I would say that it can be taught, either by education or the way I’ve done it, by just doing it over and over again. A big part is also to look for inspiration and allowing that to challenge you in your work or experiments, that will keep pushing you forward. I’ve always had a “I can create anything” kinda attitude, which has pushed me towards getting better over and over again. I have never told myself that a challenge is too big. As an example a client wanted a stop-motion’esque video done with paper cut-outs interacting with each other. I instantly said that I definitely could do that, even though I at the time had no clue on how I would do it, I knew that I would solve it somehow. Which I did, by collaborating with people who knew abit more about it than I did, and the client loved the final product.

Gaming Eye Tracker by SteelSeries

Which equipment do you use? I shoot all my video and photo on a Nikon D800 with a wide array of lenses, one of my favourite lenses being my 50mm (f/1.4). I also have a couple of tripods, sliders, Sennheiser and Røde audio equipment.
The thing that matters the most to me is that it all has to be easy for me to bring anywhere. I once had a 6 foot slider from Glidetrack which was great, the only issue was that it was almost as tall as me, so bringing it to shoots was a huge hassle, also I would never use the full length of it. I now shoot with a Cinevate Duzi slider which is only 24 inches long and it’s absolutely amazing. So I think that forcing yourself to make your set-up smarter and easier to transport is the best thing you can do, if you like me work as a 1-2 man crew mostly. Flexibility is vital.

Highlight one great experience of your life. I had some pretty intense weeks where I was juggling several projects for Red Bull around the country (Denmark), and I was in charge of creating them all within that short timespan. I’m really proud of how it all turned out, and the fact that they loved the video they got out of it was icing on the cake. The most fun doing was a short interview with musician Mike Sheridan as he was recording his album “2 ½” at the Red Bull Studio in Copenhagen. Getting alone time with a great artist like that, and hear him talk about his fascination with certain instruments like his Cristal Baschet (, an instrument you have to master before you’re allowed to purchase one.

DSC_2812 (Low)

Do you have any kind of obsession? I have many obsessions, and I think I’m borderline OCD’ish about a lot, especially work related things. For example, it burns in my eyes if there’s obstacles in the filmed footage that just shouldn’t be in the frame, luckily that mostly gets taken care of on location, but that’s something that I can go crazy over. Another thing when doing photography is if pictures are not leveled properly, that can also ruin a photo entirely for me, I think the small things like that and making sure that all obstacles in the shot is supposed to be there is what is worth obsessing over, because attention to detail is what makes video and photography work not just good but great.

Links or anything else you would like to share!
Mike Sheridan’s recording session in the Red Bull Studio Copenhagen:
My video production work: /
My photography work:

Lumu Light Meter Review and Field Test

Anastasia Petukhova reviews Lumu light meter: 

From the moment you see the box to the unpackaging process, you get more and more impressed. Matte finish, all the engraved lettering, and quality materials definitely give you the impression that this thing is build to last. I think this must have been one of the key considerations because of the design and size of Lumu. The leather case feels and fits nicely, the neck strap is also great and is my preferred way of carrying the Lumu. You take the light meter out and plug into your phone. Done.

Read the whole review HERE.

Featured #20: Jason Brewer


Personal intro.
I’m a 40 year old husband and father of a 17 month old Son. I work fulltime as Software Developer/Systems Analyst in the suburbs of Milwaukee, WI and when I have free time I split it between learning about Photography and doing it. I’m also a student with NYIP (New York Institute of Photography).

Old Glove

What did you want to become in the childhood? Too many things to be honest. Photographer was in there as I always liked to take pictures. Once I grew up though I ended up doing many different things from factory work as a welder, grocery bagger, fast food, Emergency Medical Technician, Soldier in the Army, and my current job as a Software Developer/Systems Analyst. However through all of that I always had a camera and always took pictures but it wasn’t until recently that I started to take photography more seriously to improve my skill in it.


Your personal story with photography. I’ve always like documenting life with pictures. Especially the mundane everyday things in life that others may take for granted. Over the years I never followed or been inspired by anyone else. It wasn’t until recently that I’ve started to follow other photographers to be inspired by their work or even personality.

I shoot both Digital and Film. I do not prefer one over the other as they both have their positives and negatives. I like the honesty of film to teach and remind me that I am on a journey and not to rush when capturing an image. I like the ease of digital for when I am asked to take pictures for someone to see the results right away and make corrections as my skill and confidence improves.

Honestly I do not feel that I’m a creative photographer. I just try to focus on what has always been there in front of everyone and capture it so it can be remembered in a meaningful way. If I look at something and it stands out to me I try to capture it in the way I see it.


What’s been your greatest accomplishment as a photographer so far? Honestly, it is having the folks at Lumu notice my images and ask me to do this interview.

The favorite photograph you took? That is a hard one to answer.
I think one would be the image of my Son sitting with my Grandmother that raised me in the summers. He is only 8 months in it but she is 92. Ii is a favorite because it is an image of two people that are very special to me.

Old and Young

The other is an image from a local county fair where two women are talking in front of a food vendor with all this bold bright signage stating the food he has for sale. I like it because it is an image of everyday life where I’m from in the summer with all the county fairs that take place around my home.

What do you want to achieve? I would like to just capture things to have them remembered. It’s great to have my work noticed but that is not the end goal for me. It would be nice to make photography a full time profession but we will see what the future holds.

What do you think is the greatest power of photography? To inspire people and move them into action.

What’s in your camera bag? And how it affects your process? I switch off between my Film Camera (Canon AE- 1 with kit 50mm lens) and Digital Camera (Canon 60D with 24mm, 35mm, 50mm, and 85mm Primes). It’s hard to carry much gear with a 17 month old and all the things you need for him. I tend to shoot with one lens most of the time due to this as well. This being the 35mm on my 60D and the 50m on the AE-1.

We Have the Power

Something about the photographs you are sharing with us. As you can see a few are of my son. Others though are from a long term project called “Small Town Wisconsin”. It’s project to highlight some of the unique things found in the small “out of the way” towns in my home state of Wisconsin. These are town that don’t get tourists and have been around since the early to late 1800’s. Both are a mix of digital and film shots.

If you could give one piece of advice to fellow photographers, what would it be? Buy cheap to start. A Body and two Primes for lenses. Learn to work with the limitations of your gear and avoid spending money on gear you do not need. Go out and shoot for yourself because if you are only shooting for other’s admiration you will be disappointed often.

Red Bike


Sals Boys

“Products fulfilling a purpose are like tools. They are neither...

“Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.” - Dieter Rahms


What’s In My Bag game.

Leica MP, M3, 50mm Summilux, 35mm Summicron, Iphone 5S, Lumu meter, JCH locked and loaded, Benchmade “letter opener” and my RGruppe pin all tucked into the Hadley